In fact, the retail area features a wide variety of the various successful business concepts. If you want to be in retail self-employed, you will first ask the question, whether the industry is for you as a prospective franchisee is interesting. The pivotal point in the decision for a franchise concept is to look at the record of accomplishment and the recent market success of the business idea. Successful companies note that only cost leadership provides scope for creative concepts. Innovative range compilations are still on the rise.
A franchise license can provide fast reliable starting their own businesses. Success is within reach, if you use the license of a franchise company with a high reputation. In this case, you can take advantage of marketing campaigns and its program to help and support from licensees.
You can find examples of successful retail franchise systems such are OTTO shop, Yves Rocher, Kamps, Success Sports as well as new concepts such Legea Champions Point.
Retail experience is an advantage, of course, if such a franchise license is purchased, but not essential. Since the franchisor usually offer a comprehensive training and education program, can quickly extensive knowledge and expertise for the business area to be acquired.
A key requirement for success in retail is of course the choice of location. You must pack the business simply cannot achieve. A poorly chosen business location will not help even the best business idea in retail success. The trends in German retail lie in the development of shopping centres, both on the “green field” as well as in the downtown area and at railway stations. This is due to the increase in customer demand for product range and – deep, leading to an expansion of the retail space. With targeted location marketing, such as the cooperation with the respective city management in urban issues and the organization of events, the still existing problems of location, parking shortages, among other things, insufficient large retail space and high rents are solved.
In addition, also opens up the EU enlargement and globalization, the German retail new opportunities: growth markets that are closely related culturally and has a purchasing power of 45 -, 60% of the Western European level are “outside our own front door.”
The long dreaded competition for the retail part of the e-commerce remained largely below expectations, which is evident from recent studies.